PROJECT SPOTLIGHT
Chamblee Plaza
Chamblee, GA is undergoing a renaissance. The 110-year-old former industrial area located inside the Atlanta perimeter is alive with new restaurants, shopping centers, housing, and office space.
At the center of the area sits Chamblee Plaza, which first opened in 1960. Over the years, the shopping center was home to notable tenants including Turtle’s Records, Jacob’s Drugs, and Woolworth’s.
Key Tenants
Patience Pays
Trinity Development Group purchased the aging Chamblee Plaza property in 2012 during a market downturn. Following the purchase, Trinity entered into a 10-year tax abatement with the county and began to solicit redevelopment ideas from the community once the mayor suggested an alignment process. Despite community backing, Trinity’s initial proposal for a Planned Unit Development (PUD) including condos, retail, and outdoor dining was rejected by the city in 2015.
For the next three years, Trinity watched the retail market undergo a significant transition. Specifically, consumers were purchasing more and more goods online. Trinity’s leadership studied the trends. What products and services were consumers (specifically women) buying online? What were they continuing to buy in store? Trinity’s new Chamblee proposal focused on meeting community needs with discount, internet-resistant retailers and service providers.
In early 2019 the city approved Trinity’s revised plan for adaptive reuse of the Chamblee Plaza property. Scheduled for completion in fall of 2019, the shopping center will house Amazon-proof retailers targeted to women. Contracted tenants include TJ Maxx, HomeGoods, Five Below, Crunch Fitness, and Rack Room Shoes.
